ANNIVERSARY INTERNATIONAL FORUM
Outsourcing in a modern business strategy 2020
Best practices, corporate & digital innovations
December 2-4, 2019 | Marriott Novy Arbat 5*, Moscow
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Outsourcing today is a global industry, a promising prestigious profession, and first of all an effective tool for the service transformation of the enterprise and focus on key competencies. More and more business owners and top managers use this tool to bring innovations, improve service quality, reduce costs and increase operational efficiency. In periods of economic instability outsourcing can bring business flexibility, reduce services' costs and risks for internal and external customers.

The global market for outsourcing services continues to grow steadily and will reach 1 trillion dollars soon, of which about 60% is the ITO sector (growth of 5% per year), more than 32% is the BPO sector (with growth of 7.5% per year), and more than 5% is the KPO sector (growth of more than 12% in year). In Russia, the stagnation of the economy impacts the growth of outsourcing and huge potential of the Russian market is traditionally "hidden" in the insourcing structures of the largest holdings. Nevertheless, market continues to grow organically, market maturity grows as well, analysts estimate the total potential of the Russian market today at about 16-17 billion dollars a year with a market share of commercial outsourcing of about 20-25%.

At the same time, outsourcing is not a simple business tool, it requires knowledge of best practices, as well as special experience and skills for successful implementation. To facilitate access to the basics of the theory and best outsourcing practices for professionals from Russia and CIS countries, ASTRA experts published this year a textbook in Russian: "Outsourcing in the strategy of modern business. Best practices for successful work with service providers". The book is an important stage and a definite result of the 10 years activity of the ASTRA Partners in consolidating and developing Russian sourcing & services industry.

With the development of the post-industrial economy and the widespread of digital technologies, the share of the services sector is growing steadily. Therefore, the role of outsourcing, as a key business competency in building effective long-term cooperation with business partners will only increase in future. In addition, the explosive development of Internet of Things and Cloud Computing is accelerating the transition of traditional enterprises to the new service business models, and the key attribute of modern concepts - Digital Transformation and Industry 4.0 - is digital platform business, the basis of which is again the successful long-term co-operation with number of external partners that make up an ecosystem of platform business.
Special guests
Sergey Ryazansky
Cosmonaut, Hero of Russia
Alexey Skanavi
Pianist, classic music evangelist, TV host
Speakers
Kerry Hallard
President & CEO, Global Sourcing Association (UK)
Matthew Shocklee
President GSOS, SIG Association Global Ambassador (US)
Rick Ostrander
IAOP Authorized COP trainer, JDalal Associates US
Mindaugas Ubartas
CEO INFOBALT association (Lithuania)
Alexey Evtushenko
CEO SberService
Sergey Emelchenkov
Board member "Russian Post"
Kira Lapina
CEO «Severstal-CES»
Edgars Puzo
CEO Atos Russia
Vladimir Frolov
Department director of sales and business development SberService
Kirill Pozdnyakov
Deputy CEO of «ITSC»
Victoria Efimova
Head of business innovations centre «Severstal-CES»
Anastasiya Winner
Сommercial director, «MIOTECH»
Terry Walby
CEO Thoughtonomy (UK)
Alexander Barinov
MSS-projects director, Rostelecom-Solar
Leonid Plekhanov
CEO of Global Energy Transmission (GET, Russia-USA)
Sergey Makedonski
President, ASTRA Association
Yuri Efrosinin
Executive Director, Kelly Services
Nikolay Feoktistov
Partner, White&Case
Andrey Chernogorov
President CPO Club
Nikolay Komlev
Executive Director, APKIT
Agenda
December 2, Monday
Marriott Novy Arbat 5*
17:00 – 20:00
Welcome VIP cocktail-party for foreign participants and partners (by invitation)
December 3, Tuesday
Marriott Novy Arbat 5*
09:00 – 09:30
Registration, Welcome-coffee
09:30 – 10:30
ad ASTRA per ASPERA Guest-Speaker session

Sergey Ryazansky, cosmonaut, Hero of Russia
10:30 – 10:35
Opening Ceremony

Sergey Makedonski, President, ASTRA Association
Alexey Evtushenko, CEO SberService
10:35 – 11:35
Plenary session
«Global services and sourcing industry 2020. New trends and challenges of the digital economy. Russian View»

Moderator:

Sergey Makedonski, President, ASTRA Association

Participants:
  • Alexey Evtushenko, CEO SberService
  • Sergey Emelchenkov, Board member "Russian Post"
  • Kira Lapina, CEO «Severstal-CES»
  • Edgars Puzo, CEO Atos Russia
11:35 – 11:45
Coffee break
11:45 – 12:45
Plenary session
«Global services and sourcing industry 2020. New trends and challenges of the digital economy. International Panel»

Moderator:

Sergey Makedonski, President, ASTRA Association

Participants:
  • Kerry Hallard, President & CEO, Global Sourcing Association (UK)
  • Matthew Shocklee, President GSOS, SIG Association Global Ambassador (US)
  • Rick Ostrander, IAOP Authorized COP trainer, JDalal Associates US
  • Mindaugas Ubartas, CEO INFOBALT association (Lithuania)
12:45 – 13:15
«Service and Sourcing Stars» ASTRA10@SQ2020 award
The first anniversary awards ceremony

The awards will be presented to the winners by the heads of Russian and international industrial associations and professional associations
13:15 – 14:00
Press Lunch: 10 years of «ASTRA» Association

Presentation of the book «Outsourcing in the strategy of modern business. Best Practices for Successful Collaboration with Service Providers»

Lunch for forum participants
14:00 – 16:00
Session 1
«Technological, business and organizational innovations in services and outsourcing»


Со-moderators:
Denis Viktorov, in4media/Forrester Innovations
Matt Shocklee, GSOS CEO

Participants:
  • Vladimir Frolov, department director of sales and business development SberService
  • Kirill Pozdnyakov, Deputy CEO of «ITSC»
  • Victoria Efimova, head of business innovations centre «Severstal-CES»
  • Anastasiya Winner, commercial director «MIOTECH»
  • Terry Walby, CEO Thoughtonomy (UK)
  • Alexander Barinov, MSS-projects director, Rostelecom-Solar
  • Leonid Plekhanov, CEO of Global Energy Transmission (GET, Russia-USA)
16:00 – 16:15
Coffee break
16:15 – 17:45
Session 2
«The role and interaction of industrial associations and professional associations for the development of the post-industrial service economy»

Со-moderators
Sergey Makedonski, «ASTRA» association
Terry Walby, CEO Thoughtonomy (UK)

Participants:
  • Kerry Hallard, President & CEO, Global Sourcing Association (UK)
  • Mindaugas Ubartas, CEO INFOBALT association (Lithuania)
  • Nikolay Komlev, Executive Director, APKIT
  • Valentin Makarov, President «RUSSOFT»
  • Andrey Chernogorov, President CPO Club
  • Anton Boganov, President itSMF Russia
  • Pavel Klepinin, President CIO-community "ya-IT-y"
17:45 – 18:00
The end of the first business day of the forum, program announces for December 4
18:00 – 19:00
Special guest

Alexey Skanavi – famous pianist-virtuoso, musicologist, writer, lector, TV host, the author of the book "Tales about the music", the host of the programs about classic music on radiostations "Silver rain", "Orfey" and TV channels "Culture" and "Moscow.Doverie".
19:00 – 20:00
Gala dinner
December 4, Wednesday
Romanov Dvor Business Center, Conference hall White&Case
09:00 – 09:15
Registration, Welcome-coffee
09:15 – 10:45

(parallel sections)
ITO Track (in partnership with itSMF Russia)
«IT and IT service metrics. International and Russian experience»


Участники:
  • Anton Boganov, itSMF Russia
  • Sergey Guzik, GSV/FRG
  • Alexander Pruzhinin, Lukoil
  • Kirill Pozdnyakov, "ITSC"
  • Andrey Drozdov, KPMG/ISACA
  • Sergey Potapov, GSV/FRG
Representatives of large russian companies are invited to participate in the discussion

BPO Track (in partnership with CPO Club)
«Procurement of outsourcing services and services of outsourcing procurement. International and Russian experience»


Participants:
  • Andrey Chernogorov, CPO Club
  • Yuri Efrosinin, Kelly Services
  • Matt Shocklee, SIG
  • Kerry Hallard, GSA
  • Vytautas Vitkauskas, INTA UAB
CPOs of large russian companies are invited to participate in the discussion
10:45 – 11:00
Coffee break
11:00 – 12:30

(parallel sections)
ITO Track (in partnership with itSMF Russia)
«
Outsourcing from within. Best Practices for The Company's Service Model»


Moderator: Sergey Guzik, GSV
  • Identifying services and key quality parameters
  • Key roles in providing service
  • Formation and conclusion of SLA
  • Automation of services
  • Organizing role-by-roles
  • Modeling the service process


BPO Track (in partnership with CPO Club)
«Global Social Sourcing Experience (Rural/Impact) for the development of Russian monocities»

Participants:
  • Sergey Makedonski, ASTRA Association
  • Andrey Chernogorov, CPO Club
  • Ninoshka Linde, ALES
  • Boris Shmytko, VEB tbc
  • A representative from Моногорода.РФ (tbc)
  • A representative from Analytics Centre of Russian Government (tbc)
12:30 – 13:30
Dinner
16:00 – 23:00
Cultural program

16:00 – 18:00 - Visit to the Moscow Kremlin and Red Square
18:00 – 23:00 - Bolshoi Theatre, «La Bayadere» Ballet on the Historical Stage (by invitation)
Awards
ASTRA Professional Award "Service and Sourcing Stars" ASTRA10@SQ2020 is for enterprises, services specialists and managers who have achieved outstanding success in organizing corporate sourcing. Among the award nominations: "Outsourcing Hall of Fame", "Best Publication", "The Most Ambitious Project" and "The Brightest Project" (for ITO, BPO, SSC), special nominations.

SQ (Service Quotient) – is an analogue of the well-known IQ in the field of service and sourcing, as well as the abbreviation for Service Sourcing Stars (SSS or S3 or S-cubed).
Participants
Up to 100 VIP guests – Industry decision makers, management, and top experts from:
Large corporate business
incl. Russian Post, Russian Railways, Rosatom, Rosneft, Gazpromneft, Lukoil, Sberbank, X5 Retail Group, Rostelecom, Aeroflot, Vnukovo, Domodedovo etc.
Top Service providers ITO & BPO
such as SberService, Atos, Severstal SSC, Softline, ICL Services, Kelly Services, BDO Unicon Outsourcing, Baker Tilly, FBK Grant Thornton etc.
Captive business units & Shared Services Centres
for largest Russian corporates, incl. Sibintek, IT-SK, Sibur IT, Lukoil Tech, Greenatom etc.
Major Russian professional groups & associations
incl.Managers' Association, Industrial Parks' association, APKIT, Russoft, Sovnet, VneshtorgClub, KM Alliance, ITSM Forum, AP&PM, CPO Club, ACCA, ISACA etc.
Global & national associations
incl. SIG and IAOP (US), GSA (UK), ALES (Latam), CITSA (China), INFOPARK (Belarus), INFOBALT (Baltics)
Academy and Business Schools
incl. Moscow State University, Kazan Federal University, Higher School of Economics, Financial University, MIRBIS Business School, IT Management Business School etc.
International partners
Event organizers
Location
December 2-4, 2019 |Marriott Novy Arbat 5*, Moscow